On one of the world’s busiest waterways, the Huangpu River, in the Bund area of Shanghai, hundreds of thousands of passers-by were stopped in their tracks today by the unique sight of the Land Rover Extreme 40 sailing on this iconic waterway alongside cargo ships, tankers and passenger ferries.
The Land Rover Extreme 40 sailed right through the heart of Shanghai’s financial district in celebration of Land Rover China’s sponsorship of the Shanghai International Boat Show.
Navigating the busy waters and crewed by four international sailors, this history-making sight is the first time a professional racing boat has sailed on the waters alongside the Bund. For Extreme Sailing Series™ organisers OC Sport, this activation demonstrates the potential of bringing the highly contested Series to Shanghai as one of eight Acts on the annual global tour in future years – a vision shared by Series Main Partner Land Rover.
The spectacle comes as the internationally renowned Extreme Sailing Series prepares for Act 3 Qingdao (30 April – 3 May), when the fleet of eight elite Extreme 40s descend on China’s ‘Olympic Sailing City’ for the fifth consecutive year to compete on the city-centre stadium racecourse.