The America’s Cup Events Authority has announced that Louis Vuitton is renewing its commitment to the America’s Cup by becoming the title partner of the America’s Cup World Series, the America’s Cup Qualifiers and Challenger Playoffs as well as the presenting partner of the 35th America’s Cup Match.
his move by the long-term partner of the America’s Cup will be a boost to the event, which has been under attack for dumbing down the traditions of the Cup by reducing the size of the boats and introducing one design elements to reduce costs.
Louis Vuitton will assume a prominent role in all aspects of the event, ashore, on the water, in international television broadcasts and on online platforms, and for the first time will be the title sponsor of all stages of the competition.
Russell Coutts, the former star America’s Cup helmsman who is head of the America’s Cup Event Authority said: “There is some negativity in some quarters, but a lot of that negativity said we’d never sign Louis Vuitton again, and a lot of that negativity said some other things that are frankly going to be proven wrong in the coming weeks as well.”
The 35th America’s Cup has gained back some momentum recently with the confirmation of Team France and the entry of SoftBank Team Japan, owned by Masayoshi Son, one of Japan’s wealthiest individuals, who has hired Dean Barker, Team New Zealand’s former skipper.
Coutts has said that he is confident they will get another Asian team in the mix, with China the favourite to join, but time is running out. Both Team France and Team Japan are receiving technical help from the defenders, Team Oracle.
The Louis Vuitton America’s Cup World Series begins in Portsmouth, UK, from July 23 to 26 2015.
The Louis Vuitton America’s Cup Qualifiers and Playoffs and the America’s Cup Match presented by Louis Vuitton will take place in Bermuda in June 2017.
“Since 1983, Louis Vuitton has continued to play a major role in the America’s Cup, but this agreement is the widest-ranging yet,” said Harvey Schiller, the Commercial Commissioner of the America’s Cup. “Over time we have built a partnership that is quite unique in sports in terms of its longevity and our relationship is strengthened by more than 30 years of shared history. But now is the right time to take a major step forward. Under this agreement, Louis Vuitton is extending its involvement throughout the entire event.”
“It is a great honor for us to be able to renew our partnership with the America’s Cup. Together, we are about to write a new chapter of our shared history,” said Michael Burke, CEO of Louis Vuitton.