Norwegian, Margaritaville team up to let cruisers waste away at sea
There’s going to be a lot more lost shakers of salt at sea. Norwegian Cruise Line is partnering with Margaritaville for its new Miami-based ship, the Norwegian Escape.
CEO Kevin Sheehan announced the partnership at an event Thursday with the musical stylings of Jimmy Buffett of course to clue the crowd in to the details.
“I always wanted a navy,” Buffett joked. “I was looking at the posters backstage and they said ‘Margaritaville at Sea.’ I kind of like the sound of that.”
Jimmy Buffett’s Margaritaville restaurant and 5 O’Clock Somewhere Bar will be on the Escape, which will begin sailing from PortMiami on Nov. 14, 2015. The company will also have a presence on the line’s two private resorts at Harvest Caye in Belize and Great Stirrup Cay in the Bahamas. The partnership will eventually extend to the line’s other vessels in the fleet as well.
“Jimmy Buffett is an icon who embodies the island lifestyle and his Margaritaville lifestyle brand which includes restaurants and bars in its portfolio is a perfect fit for Norwegian Cruise Line and the incredible new Norwegian Escape, that will sail the Caribbean and offer our guests the first and only Margaritaville experience at sea,” said Sheehan. “We are more than thrilled to form this exclusive partnership with Jimmy and his talented team and we know our guests are going to love the new tropical experiences.”
Margaritaville, which serves food and drink, with menu items like the Cheeseburger in Paradise, will be one of the Escape’s complimentary dining options. The 5 O’Clock Somewhere Bar will be one of the line’s venues on the Waterfront, a row of indoor-outdoor dining and imbibing options that run alongside the ship offering views of the ocean. The bar will also feature live music.
The Margaritaville restaurant currently has 21 locations including its CityWalk location at Universal Orlando as well as Destin, Key West and Panama City Beach. The company also runs three resorts with a new one coming to Hollywood Beach in 2015.
“This partnership is a perfect match between two brands that celebrate escapism, relaxing and having fun,” said John Cohlan, chief executive officer of Margaritaville. “Opening our first Margaritaville at Sea on Norwegian Escape will be a huge milestone for our company. We can’t wait to bring the Margaritaville experience to Norwegian guests and let the floating ‘fin’ begin!”
The 4,200-passenger Escape will be the largest vessel to homeport year-round in Miami joining the 4,000-passenger Norwegian Getaway which began sailing from the port in fall 2013.
Details on the Escape have been rolling out in pieces for much of 2014 including several touches of South Florida, including the hull artwork design by Guy Harvey and the inclusion of Miami’s famous Tobacco Road blues bar on the ship.